The Context
Lumina isn't just a clothing brand; it's a sustainable luxury movement. However, their digital flagship (a legacy Magento 1 store) felt anything but luxurious.
With Magento 1 reaching end-of-life, the brand faced a critical decision: rebuild on a complex enterprise stack or pivot to the agility of Shopify Plus. They chose agility, and they chose SimplyShopify to execute it.
The Challenge
Performance Paralysis
Mobile load times exceeded 4 seconds, causing a 65% bounce rate from Instagram traffic.
Data Complexity
50,000+ SKUs with complex variant structures that didn't map natively to Shopify.
The Solution
We didn't just port the data; we reimagined the architecture. We built a headless-ready 2.0 theme that utilizes Shopify's native metaobjects for complex product data, keeping the core lightweight while retaining rich functionality.
Lookbook Commerce
We built a custom system linking editorial content directly to PLPs (Product Listing Pages). Users can "Shop the Look" without leaving the article.
Algolia Search Implementation
Replaced the native search with Algolia InstantSearch. Visual merchandising rules allow Lumina to pin high-margin items to the top.